Functional depth in public relations, event management, and social media
Brand builders and premier executers of campaigns aimed at multicultural audiences at the national and local level
Unparalleled expertise managing large events such as concerts, sporting events, and live productions
Established relationships with influencers, celebrities, community and opinion leaders
Multi-market experience and network
Our Take on the U.S. Hispanic Market
It’s not about language; it’s about making the right cultural connection
We all know the stats. Hispanics currently compose 18% of the US Hispanic population (nearly 1 in 5). The group is young, 27-year-old, median age. As a matter of fact, Hispanics compose 21% of all millennials in the U.S. and by 2060 29% of the total population will be Hispanic.
But what does this mean to your brand? How do you make a cultural connection?
Hispanics straddle two cultures, the Hispanic one they were raised with and the American one they live in. Unlike other immigrants, Hispanics tend to keep their cultural connections, instead of joining the so-called melting pot of America. So, culture, for many U.S. Latinos, is tied to their self-identity.
Leading the way in sports & entertainment
There is no such thing as a “cross-over” anymore. In today’s mainstream America, Latinos lead the way in sports and entertainment both as protagonists and loyal fans.
At theccshop, we believe that all communications campaigns must be inclusive with messages and stories that resonate in both English and Spanish. Multicultural audiences must be engaged from the start.
Time and time again, research has proven that Hispanic consumers are extremely brand loyal. They’re also über consumers, spending more per household on groceries, making more frequent trips to the store and over-indexing on consumption in categories, such as consumer goods and quick-service restaurants. Collectively, Hispanics yield $1.2 billion in buying power in the United States.
At theccshop, we are passionate about segmentation and that’s why all our programs are tailored for what we feel are the top main subgroups in the U.S. Hispanic market:
Hispanic millennials – 29% of all Hispanics are millennials (U.S. Census Bureau Decennial 2010 Census), Bilingual, bi and (sometimes tri) cultural, they are über passionate and define their Hispanic/Latino-ness in their own terms living in two
Hispanic mothers – Primarily millennials, are no longer stay-at-home mothers. Latina mothers are working, independent and savvy about their purchasing choices for themselves and their families.
Affluent Latin Americans – The majority of affluent Latin Americans reside in Miami, Los Angeles and New York. This group exhibits attitudes and behaviors that blur the lines between ethnic and racial identities. Affluent Hispanics are wealthy first and Hispanic second.